| ├ | Lost leads from zero paid advertising | $2,000 — $8,000 |
| ├ | Visitors lost forever — no email capture | $800 — $3,000 |
| ├ | No reason for visitors to give their email | $600 — $2,500 |
| └ | Lost trust — insufficient social proof | $1,000 — $4,000 |
Add an email capture form to your homepage. Right now, 97% of your website visitors leave and never come back. A simple form captures 2-3% of them — that is dozens of potential customers per month you are currently throwing away.