| ├ | Lost leads from zero paid advertising | $2,000 — $8,000 |
| ├ | Lost bookings from no self-scheduling | $1,500 — $5,000 |
| ├ | Visitors lost forever — no email capture | $800 — $3,000 |
| ├ | No reason for visitors to give their email | $600 — $2,500 |
| ├ | Lost trust — insufficient social proof | $1,000 — $4,000 |
| └ | Friction — forcing people to call for pricing | $400 — $1,500 |
Add an online booking link to your website today. Calendly is free and takes 5 minutes. Businesses with self-scheduling see 40% more bookings than those requiring a phone call. Every day without it, you are losing appointments to competitors who have it.